Griba Tree Nursery

  • Project Management: Sibylle Überbacher

  • Advertising, Branding, Logo: Davide Falzone, Sibylle Überbacher

  • Photography: Vivian Fisch

  • Texts: Martin Sagmeister

  • Outcome: letterhead, business cards, envelopes, labels, catalogue, exhibition stands, ads

  • Year: 2011

Aiming high

The branding references the image of a sprout in the logo of the nursery cooperative. The concept of growth is a metaphor for the ongoing development of the organization.  The sprout's shape, transparencies and shades of green informed the design of the coordinated visual elements. 

Griba Baumschule tree nursery

This cooperative composed of 14 associated companies is the biggest nursery group in Alto Adige, specialized in the growth of high quality apple, cherry and pear trees. They offer consultancy services in the planning, implementation and management of fruit trees on an international level. 


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