IDM Natale 2019

  • Concept, Art Direction, Crafts, Photography: Davide Falzone, Ketty Parente

  • Video: Fabio Falzone

  • Year: 2019

  • Material: Needle and thread

The thread of tradition

Traditional embroidery is given a modern-day spin. The geometry of the snowflake is broken down and redesigned into new lines and patterns, using natural materials and props in accordance with the client's mission of sustainability. 

IDM Südtirol Alto Adige

Innovation, Development and Marketing promotes economic development in the region of Alto Adige: it favors the sustainable development of the local economy and supports the growth of companies operating in the territory. 


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