Illustrations, Copy: Ketty Parente
Logo, Branding: Davide Falzone
Project in progress
Being part of a group
The images were designed to represent a women’s center that is active against gender-based violence. The visuals of the communication followed a few guiding themes: community, rebirth, action, and advocacy. The aim was to give the organization an empathetic, incisive, and strong identity: a space where women are welcomed, can share their experiences, and actively contrast violence against women.
Rompi il Silenzio – Center against gender-based violence
Rompi il Silenzio (Break The Silence) is an organization of women for women, founded in Rimini to provide tools for awareness and self-determination and offer practical help to escape the spiral of domestic violence and its social implications.
The creative process took into consideration the name of the organization and its clear and incisive identity. The logo was designed so as to emphasize the message of advocacy, finding its expression in the use of a compact, easily readable font that highlights the strength of the organization’s name and slogan.
All the elements of the visual identity were developed in parallel so as to be coordinated, creating a dialogue between the various elements that reference each other.
The design and choice of fonts privileged high readability of the slogan and easy fruition of the informative content, to promote taking action against gender-based violence.
The starting palette was composed of two colors: green and purple, associated with bruising and the evident marks of domestic abuse. Yet they are also signs that the healing process has begun, and this positive aspect was developed to create a wider chromatic range that could evoke the idea of rebirth.
The subjects of the illustrations are female figures without a face – violence destroys identity – but they have a mouth with which they can express themselves, reach out, and report abuse. We are the stories and experiences we share.
The pose of the silhouettes is frontal and was designed to appear welcoming, reassuring and non-threatening.
The compositions are modular so that the message of unity and support is always at the forefront.
The shapes and colors represent various cultural identities, as violence against women is a universal issue.
The use of vector drawings allows the figures to be filled in or left empty, thus being easily translatable into different formats and tailored to meet various needs.