Erfolgreich trotz Familie

Irony and rigour

"Erfolgreich trotz Familie" is a book about family business. The title ironically declares that it is possible to have entrepreneurial success "despite the family".

The artist Dietmar Gamper gives an ironic and pungent cut for the illustrations, underlining the narrative character of the text.

The graphic design emphasizes the combination of rigor and irony and the typography is severe and essential. The two-tone palette allows the graphite illustrations to emerge, enhancing the content of the individual stories.

Markus Weishaupt

is an expert in the field of family-run businesses. He is an advisor to internationally oriented family businesses and a partner at Weissman International. He teaches at the FH Kufstein University of Applied Sciences and is an author of articles and books about family business. He brought to life the idea of a business model analysis tool for this type of company.

www.familybusinessmodel.com