Idea, Art Direction, Graphic Design, Crafts: Piano B Social Design
Media: website, poster, postcard, social media
Creative force, identity, collaboration
The visual identity designed for this art project was meant to represent the multifaceted multiculturalism present in Bolzano, by highlighting the creative power, identity, and collaborative nature of its workforce; three core themes around which the entire communication was conceived. This vision was given a tangible form through the relief effect of the acrylic paints.
An imprint of the world in South Tyrol
In the province of Bolzano, ten percent of the workforce originally comes from other countries. Seven emerging artists met more than sixty people and portrayed them using creative languages that ranged from photography, videography and writing, thus offering a new key to the reading of the multiculturalism of this territory and its workforce. The project was managed and carried out by Volontarius, Bolzano.
Discover more: impronta-altoadige.it